Brand Refresh
Does your logo need a makeover?
Sometimes what got you started won't get you there. If your original logo was put together in a hurry, or you've gathered more info about your target market and know how to better reach them, we can help.
You don't always need a full logo redesign. Often all you need is some fresh eyes and light cleanup of what you have in order to create a brand style guide to inform your new website and other materials.
We'll recreate/refresh your logo, then create a brand style guide to ensure consistency.
Ready to look professional and put-together?
Logo cleanup is a relatively quick process (2-3 hours). This includes setup of a brand style guide, which provides a single source of truth and a place to download logos and icons in whatever format you need at that time.
Brand Refresh Process:
- Submit logo audit request to determine if you're a good fit.
- We'll recommend a direction and confirm it's in line with your needs.
- Upon payment of deposit, we'll either revise or recreate your logo.
- You'll receive digital proofs for review and an easy way to submit comments.
- After revisions (or approval), we will refine, export, and upload logos to your brand style guide.
Brand Refresh
- consultation to review existing logo and materials
- cleanup or recreate logo, depending on original format
- 2 rounds of revisions
- create icon and social versions
- refine and export in multiple formats
- create brand style guide
*Dependent on logo audit. Complex, non-vector logos might require more time to recreate.
brand refresh FAQ's
If you're mostly ok with your logo, but feel it's "not quite right" or "not professional enough", that usually means you're a good candidate for a logo refresh.
So much of good design is invisible: adjustments to fine details that can sometimes take more time than the original logo design itself. If your original logo never received that polish, that might be just the thing it needs.
Yes, we can. As an artist, it's hard to endorse AI for logo design, but at the same time I (Sarah) recognize that it's a good tool for founders to iterate and produce an image that gets close to what's in their head.
However, AI will rarely get you all the way there. If you've played with ChatGPT generated logos and found something that communicates what you're going for, send it over and we'll take a look.
We originally began as a design/print agency focused on branding for small businesses (Sarah was a brand designer for years before pivoting to websites).
Good design is in our DNA, and it's why we emphasize the "well-designed" aspect of our website development. A good brand is the foundation to ensure we're able to deliver on that, and it's why we include a brand style guide in every website package.
Although we began as a brand agency, we no longer offer in-depth brand design as a service.
Our preference is that you come ready with a logo and brand guide, or enough info that we can create one fairly quickly. This brand refresh is intended for those clients who know their logo needs help and/or need guidance on a color palette, but don't want to get derailed from their primary goal of a new or redesigned website.
If you'd like to spend more time on branding, we will make a referral to a brand design specialist in our network.
If you already have a brand designer, we can collaborate on overall style and feel for your website.
Branding is more than just a logo, and a good brand designer will ask you about your target market, your differentiators, and many other deep questions to determine your positioning (prior to any of the "fun" conversations around colors and icons).
While Sarah can make recommendations, we find that diving into these questions with newer founders is often overwhelming, and can derail the entire website design process.
If you think you need more time to work on your brand, we will recommend working with an experienced designer first, then coming to us when you're ready to communicate everything you've learned so we can build a website to match your vision.