Brand Refresh

If you're mostly ok with your logo, but feel it's "not quite right" or "not professional enough", that usually means you're a good candidate for a logo refresh.

So much of good design is invisible: adjustments to fine details that can sometimes take more time than the original logo design itself. If your original logo never received that polish, that might be just the thing it needs.

Yes, we can. As an artist, it's hard to endorse AI for logo design, but at the same time I (Sarah) recognize that it's a good tool for founders to iterate and produce an image that gets close to what's in their head.

However, AI will rarely get you all the way there. If you've played with ChatGPT generated logos and found something that communicates what you're going for, send it over and we'll take a look.

We originally began as a design/print agency focused on branding for small businesses (Sarah was a brand designer for years before pivoting to websites).

Good design is in our DNA, and it's why we emphasize the "well-designed" aspect of our website development. A good brand is the foundation to ensure we're able to deliver on that, and it's why we include a brand style guide in every website package.

Although we began as a brand agency, we no longer offer in-depth brand design as a service.

Our preference is that you come ready with a logo and brand guide, or enough info that we can create one fairly quickly. This brand refresh is intended for those clients who know their logo needs help and/or need guidance on a color palette, but don't want to get derailed from their primary goal of a new or redesigned website.

If you'd like to spend more time on branding, we will make a referral to a brand design specialist in our network.

If you already have a brand designer, we can collaborate on overall style and feel for your website.

Branding is more than just a logo, and a good brand designer will ask you about your target market, your differentiators, and many other deep questions to determine your positioning (prior to any of the "fun" conversations around colors and icons).

While Sarah can make recommendations, we find that diving into these questions with newer founders is often overwhelming, and can derail the entire website design process.

If you think you need more time to work on your brand, we will recommend working with an experienced designer first, then coming to us when you're ready to communicate everything you've learned so we can build a website to match your vision.